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Integration of Preference Analysis Methods into QFD for Elderly PeopleIntegration of Preference Analysis Methods into QFD for Elderly People
Integration of Preference Analysis Methods into QFD for Elderly People
Autor: Abu-Assab, Samah

Integration of Preference Analysis Methods into QFD for Elderly People

A Focus on Elderly People

2012. XXV, 223 pp. with 33 Fig. and 65 Tab. Soft cover
ISBN: 978-3-8349-3233-4

59,95 €
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Das Buch
Especially in industrial countries the portion of elderly people is growing in many societies. Their needs are more intensified than the demands of younger people in many aspects. Companies need the right tools (e.g. market research methods for elderly people) to detect these needs, preferences, and demands of elderly people. Samah Abu-Assab verifies two existing research methods and suggests a new one for determining the preferences of elderly people. The new method seems to be promising and adequate for the elderly target group.
Aus dem Inhalt
The Target Group: Elderly People.- Methods of Preference Measurement.- Quality Function Deployment in New Product Development.- Integration of Preference Analysis Methods into QFD for Elderly People.- Empirical Comparison of Two Integrated Methods and the New Method for Elderly People
Zielgruppe
Lecturers and students of business administration and engineering with an emphasis on marketing, innovation management, and quality management; professionals, market researchers, and innovation managers in firms as well as in research institutes and consulting firms with a focus on elderly people.
Autor | Herausgeber
Dr. Samah Abu-Assab graduated under the supervision of Prof. Dr. Daniel Baier at the Department of Marketing and Innovation Management of the Brandenburg University of Technology Cottbus.
Internetressourcen / E-Mails
E-Mailadresse des Autors
» samah.assab@gmx.de
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